RETARGETING WITH EDUCATION WEEK
Education Week retargeting has the unique capability to help you target an audience who is focused on problems your company helps solve. Where most retargeting captures a more general audience, we have the capability to narrow your targets by geographic location, relevant topic areas, and content they’ve engaged with on edweek.org.
As you know, retargeting makes ads more relevant to the viewer. We have also found that:
- 67% of experienced marketers have used retargeting to generate leads and meet their goals
- SEM spend continues to increase, as indicated by continuously increasing SEM revenues in the U.S.
- 9 out of 10 consumers do not mind being retargeted with ads relevant to their interests
We can help you manage these campaigns and generate quality leads for you. To learn more about our retargeting capabilities, download our guide below.