Marketing to the CAO

Meet Your District Purchasing Team 

We know that breaking through in today’s competitive K-12 landscape remains a challenge and that marketers are constantly being asked to do more with less. An important step in building a robust funnel includes understanding your buyer personas and buyer phases.

We ask you, is your content mapped to the appropriate stage in your target audience’s journey


We’ve got powerful information about key purchasing influencers and how they move through the vendor selection process that can help answer that critical question.

Learn more about the Level of Influence of the Chief Academic Officer HERE.


Schedule a presentation of “District Leader Personas, Data Insights”