District Leaders Come To Us For Information
We have found that the key to education marketing lies in the intersection between process and people. You can have the best content in the world, or the most clever ads, but if they don’t get in the right hands, they won’t get you very far.
As a part of our annual research survey of district leader purchasing behaviors, we ask district leaders who they turn to for advice when making decisions. Turns out that the top three influencers (District Admin, Principals, & Teachers) make up 61% of our audience.
District leaders are deeply engaged with Education Week across multiple channels.