District Leader Purchasing Team Personas

One of the keys to success in marketing is understanding your audience. Developing buyer personas is just one part of the equation – you also need to understand how your audience consumes information.

In our 2017 EdMarketer survey we asked our audience a number of questions so that we could help you better understand your audience, as well as develop district leader buyer personas.

We came up with five key members of the district level purchasing team, and we want to help you map your marketing strategies to each of these personas.

Download an excerpt of our District Leader Personas Guide and schedule some time for a member of our team to present the entire deck to you and your team.

district leaders,education marketing,k12,k12 marketing,district leader,persona,buyer persona,marketing,advertising